At Fullup., we strive to create minimalist, premium, durable shoes with a smaller footprint – we don’t claim to be the most sustainable shoe in the world. Still, we hope to be part of the global effort to reduce fashion’s impact on the environment.

Our collection brings together innovative materials and smart design, inspired by creative urban professionals who care about our beautiful environment. We're obsessed with nitty-gritty details and strive to make decisions that are better for people and the planet. 

Why? The world is overflowing up with landfills, destructive industries, and outdated business models. Driven by an urgent need for change, Fullup. was founded in 2018 with a belief that there’s a different way of doing business. Since then, every decision we’ve made has been guided by our core values: minimalist, responsible, and innovative. 

We design all of our products to last because we believe in the beauty of simplicity, as well as quality over quantity. ​​We let our core values guide us at every stage of the product development process and work with traceable supply chain partners that share our sustainable vision. 

At launch, we have committed to using 94% recycled PET (rPET) fibers in our knit upper and a 100% recyclable patented sole made of TPU. In addition, we have a fully traceable supply chain that includes globally audited factories which provide clean, fair and safe environments for workers. 

Over time, we plan to introduce localized, on-demand production, more recyclable materials and circular business models because we can and will do better.